Search Engine Optimization is a tricky business. What works today may not work tomorrow, and what works for one website may not work for another. That is why it is very important to stay up-to-date on the latest SEO trends and strategies. In this article, we will discuss some of the SEO tricks and strategies that will not work in 2022 anymore. So if you are looking to stay ahead of the curve, read on! 

Trick #1: Keyword Stuffing 

 One of the oldest and most common SEO tricks is keyword stuffing. This involves cramming as many keywords into your content as possible, in the hopes that your website will rank higher for those keywords. However, this tactic is no longer effective, and can actually result in a penalty from Google. So if you have been stuffing keywords into your content, it is definitely time to stop. 

Trick #2: Creating Doorway Pages 

 Another common SEO trick is creating doorway pages. Doorway pages are designed to funnel traffic from one keyword to another. For example, you might create a page optimized for the keyword “buy shoes” that redirects to your main website. However, this tactic is also no longer effective and can result in a Google penalty. 

Trick #3: Using Subpar Content 

 Using thin content, stolen or plagiarized content, and heavily loaded keyword content is another SEO no-no. Thin content refers to content that is not informative or useful, and is often used as a way to stuff keywords into a website. It also provides little value to users, and will not help your website rank higher in the search results. Over the years Google algorithms have become more sophisticated in  detecting thin content, so it is best to avoid using it altogether. 

If you want your website to rank higher in the search results, you need to make sure that you are using quality content. This means content that is informative, well-written, and relevant to your target audience. 

Trick #4: Content Spinning 

 There was a time when getting one's website ranked faster in search engines entails focusing more on quantity of content rather than quality. This meant that a lot of website owners resorted to content spinning - a process wherein an article is rewritten using different words but retaining the same meaning. This allowed them to create multiple versions of an article, which they could then submit to different directories. 

However, this tactic is now obsolete as Google's algorithms can easily detect spun content. In fact, your website may even be penalized if you are caught using this black hat SEO tactic. So if you have been relying on content spinning to improve your website's ranking, it is time to stop. 

Trick #5: Exact Match Domains 

 In the early days of SEO, it was common to see websites with exact match domains - meaning, their domain name was the same as their target keyword. For example, if you were targeting the keyword “shoes”, your website would be named “shoes.com.” 

While this tactic used to work, it is no longer effective. In fact, it can actually do more harm than good. Google's algorithms have become more sophisticated and can now detect when a domain is using an exact match keyword. So if you are still using an exact match domain, it is time to change it. 

Trick #6: Hiding Text or Links 

 Another black hat tactic that is no longer effective is hiding text or links on your website. This involves using techniques like white text on a white background, or adding invisible links to your content. This was done in an attempt to improve the website's ranking for certain keywords. However, this tactic is now easily detected by Google's algorithms and can result in a penalty. 

Let's See If Our Updated SEO Services Are A Fit! 

 A lot has changed in the world of SEO since its inception over two decades ago –  but one thing remains true: quality content is still king. If you need informative, well-written and relevant content, you have come to the right place. Ozment Media is a full-service SEO company that provides premium SEO services to help our clients rank higher in the search results, and in doing so, help them achieve a more sustainable and organic business growth. Contact us today to learn more about how we can custom a SEO marketing strategy that will complement your business or profession.