LOCAL SEO AUDITS

Its all starts with a thorough look at your business's online presence in your key geographic areas. We take a close look at your Google Business Profile, review your current local search rankings, check out what people are saying about you and study how your competitors are doing in local searches. By examining all this, we can see what is working well and what could be improved. This helps us recommend simple things you can do to improve - like tweaking your listings or focusing on certain keywords. We want to give you a clear picture of your online presence, so we can work together to boost your search performance in the locations that matter.

GMB OPTIMIZATION

Your Google Business Profile plays a big role in your local search visibility and getting it right makes a big difference. We work with you to thoroughly optimise your listing, making sure every detail is just right and will appeal to your target audience. From monitoring and responding to reviews to adding photos and taking advantage of Google Posts to show off your latest news and promotions, we make sure you make a great impression on potential customers in your area.

Local Keyword Research & Optimization

We take the time to figure out how your local customers are searching for businesses like yours - we look at the exact words and phrases they use online. By looking at real-world search data, we can work out which local keywords are most important for your business. Then we update your website content to include these exact terms, and this makes it easier for nearby customers to find you when they are ready to buy. This focused approach not only gets your business higher in local search results, but also makes it easier for people to find you. And we get to connect your business directly with people in your area who are looking for what you sell - which is a great way to drive growth where it counts most.

Location Specific Landing Pages

If your business operates in multiple locations, we take care of building and optimising dedicated landing pages for each town or city you serve - each page has content that's tailored to speak directly to customers in their own community. By customising the messaging and details to suit each neighbourhood or area, we're able to show that your business genuinely understands and meets the needs of local customers. This approach not only makes for a better user experience but also tells search engines you're relevant in each area you're targeting - so you're more likely to appear higher up in the search rankings for local queries, making your business a lot easier for new customers to find when they're searching for your services nearby.

Local Citation and Link Building

We lay the groundwork for your local SEO success by making sure your business's name, address, and phone number is listed consistently across all the major online directories. Consistency is key here - search engines rely on this data to verify your business's legitimacy, and customers use it to get in touch or find your location. But we don't just stop at listing your business in directories. Our team is always on the lookout for chances to get quality backlinks from trusted local businesses, organisations and publications in your area. Not only do these local links help build trust in your website and its reputation in the eyes of search engines, but they also increase your visibility in local search results and help you connect with potential customers who might not have found you otherwise. This combination of accurate listings and strong local connections is the key to building trust and improving your business's standing in your target market.

GEO SEO Best Practices

When you're trying to succeed in local search, using Geo Search Optimisation best practices can make a real difference. These aren't just technical steps - they're strategies for building real connections with your community and sending a clear message to search engines about your local relevance. By focusing on the following core tactics, you not only boost your online visibility but also make it easier for motivated local customers to find you and take the next step. Let's take a closer look at what works:



• Optimising your Google Business Profile completely and accurately: Making sure your business profile is up-to-date and complete.

• Ensuring NAP consistency across the web: Keeping your business's name, address, and phone number uniform across all online directories.

• Building location-specific pages on your website: Creating separate pages for each town or city you serve.

• Encouraging and responding to customer reviews: Getting customers to share their experiences and making sure you're listening to what they say.

• Creating content that's relevant to a local audience: Writing about topics that are relevant to the people in your area.

• Getting backlinks from other local businesses and organisations: Building connections with other local businesses and

GEO Analytics and Performance Measurements

When it comes to measuring the impact of your Geo Search Optimisation campaign, we go beyond just tracking where you rank. We want to see how your local visibility is driving real results for your business - so we track performance metrics that matter in your key markets, like your placement in the local map pack, the amount of organic traffic coming from each targeted area, and user actions like click-to-call or direction requests on your listings. We also keep an eye on conversions happening on your location-specific landing pages. By regularly analysing this data, we can spot what's working well and where there's room for improvement, so your strategy is always evolving to meet your business goals. This hands-on, data-driven approach helps us refine your local SEO efforts and makes sure you're seeing meaningful growth in the communities that matter most to you.