Keyword Research for Videos

We take a pretty comprehensive approach to keyword research, focusing in on video platforms like YouTube and Google. By studying the topics and search terms your target audience is using, we make sure your video content is exactly what they're looking for. This means you've got a much better chance of ranking for valuable keywords, and your videos are more likely to reach viewers who are actively looking for what you have to offer. With targeted keyword integration, you can expect stronger performance, more views and increased engagement with every video you upload.

MAKING YOuR VIDEOS GET FOUND - METADATA OPTIMIZATION

Optimizing your video metadata is super important if you want your content to be easily discovered by both viewers and search engines. We're all about refining every aspect - your video titles, descriptions and tags are carefully crafted with relevant keywords to give a clear idea of what your content is actually about. This helps search algorithms understand your video's purpose, and that makes a direct impact on how it ranks and how many people actually find it. By clearly signaling what your video is about and what value it offers, your videos are way more likely to appear in front of the right audience - and that's a big win for you.

GETTING THE Clicks - THUMBNAIL OPTIMIZATION & DESIGN

Think of your video's thumbnail as the cover of a book. It's the first thing viewers see, and it plays a huge role in whether they decide to click. We create and test thumbnails that aren't just visually appealing, but also accurately reflect your video's content so viewers know exactly what to expect. By developing custom designs that stand out in search results and speak directly to your target audience, we help increase your click-through rates and make sure your videos get the attention they deserve.

TRANSCRIPTIONS & CLOSED CAPTIONS - A FINAL TOUCH

While search engines can't watch your videos, they're great at reading text - so we provide precise transcriptions and closed captions for every video you produce. This makes your content way easier for all audiences to access - including those who are deaf or hard of hearing. And it also gives search engines the written material they need to fully understand and index your videos - which means a boost to your SEO performance through discoverability and a wider reach.

SCHEMA MARKUP & DISTRIBUTION - GETTING YOUR VIDEOS OUT THERE

We add video schema markup to your website so search engines can better understand your video content and display it as rich results - which gets your videos standing out on results pages and grabbing more clicks. Alongside all the technical improvements, we create a thoughtful distribution plan to make sure your videos get promoted across the right channels - whether that's social media, industry platforms or relevant blogs. This dual approach not only boosts your videos' visibility, but also helps generate valuable backlinks and social signals - both of which contribute to stronger SEO performance and a bigger reach.

The Secret to Making Your Videos Easy to Find

If you're trying to get more eyeballs on your videos, following a few key Video SEO best practices is a must. Not only will it make your content easier for users to find, but it'll also keep your audience coming back for more. Here's what you need to know:

• Doing some keyword research can make a huge difference in matching your video topics to what people are really interested in.

• Writing a title and description that actually grabs people's attention is a challenge, but one that's worth taking on - especially if you can work in some relevant keywords.

• Your thumbnail matters - think about the first impression a person gets when they see your video in search results. Can you make it pop?

• Captions and transcripts can help make your video more accessible, but they also give you a chance to include even more keywords.

• Embedding your videos on the right pages of your website can make a big difference in how much traffic they drive.



• Promoting your videos on all the right channels can help build up your authority and get more people watching them - but that's not all, encouraging people to engage with your content is what keeps them coming back.

Getting a Handle on Your Video SEO Performance

Just counting your views isn't enough to know if your Video SEO is really working. We like to take a closer look at real metrics like video views, click-through rates, and how long people stick with your content. We also keep an eye on how much traffic your videos are sending to your website. By looking at all this data we can see what people are really responding to and which strategies are working the best. And the best part is knowing that you're not just throwing money at something - you're actually seeing results.