GLOBAL SITE AUDITS

We take a good hard look at your website's ability to perform on the global stage. Our in-depth audits review your existing international presence, check on your technical foundations, and look at your top competitors. By spotting potential challenges and untapped opportunities, we create a clear, practical roadmap to guide your international SEO strategy – so you know exactly where to focus your efforts for the best results.

Hreflang & Technical Implementation

Getting your website set up correctly from a technical perspective is essential for international SEO success. We take care of adding and managing hreflang tags and other site signals, which tell search engines what regions and languages your pages serve. This not only helps deliver the most relevant version of your website to each user, but also prevents duplicate content problems that can knock your rankings. With the right technical foundation, your content will reliably reach the intended audience in every target market.

Multilingual Keyword Research & Optimization

We really dig into keyword research for each target language and culture - because what people search for locally is often way more than a direct translation. Instead of guessing, we find out exactly which terms your international customers use when they're looking for your products or services. Once we've got this insight, we update your website with the most relevant, culturally accurate keywords. This helps boost your rankings for searches that really matter to your audiences in each region, making your business easier to find – no matter where potential customers are located.

International Content Strategy

We work closely with you to build a content strategy that genuinely connects with audiences from all sorts of cultural backgrounds. Our approach goes way beyond just translating text - we help you decide when full content localization is going to be more effective, so your messaging feels natural and relevant to each market. Together, we'll figure out what topics are going to matter most to your target audiences, adapt your brand voice to fit local expectations, and make sure every piece of content you publish reflects both your business goals and each region's unique preferences. This way, your brand maintains consistency while being genuinely engaging and persuasive wherever your customers are in the world.

Geo-Targeting & Domain Strategy

Choosing the right domain structure is a key part of effective international SEO - and we're here to help you navigate the options that best fit your global goals. Whether it's deciding between country-code top level domains (ccTLDs), subdomains, or subdirectories, we'll walk you through the pros and cons of each, taking into account your business objectives and future growth plans. Once the best structure is selected, we'll take care of setting up geo-targeting - configuring your website so that search engines can clearly understand which countries or regions you want to reach. This ensures your content is shown to the right audience and helps you maximise visibility and rankings in every target market.## International Search Optimization - A Global Approach

Best Practices for International SEO

When it comes to international SEO, we're not just talking about tweeking your website's tech - we're talking about creating a website that feels at home with visitors from all corners of the globe. It's not just about playing by the rules - it's about giving your website a warm welcome to every single market. Here are the key steps to consider:

• Dig into the culture of the country you're targeting before you even start your campaign - get under the skin of the local lingo and what makes them tick.

• Make sure you're using hreflang tags correctly so you're signalling to search engines that you're targeting specific language and geographic regions.

• Pick a URL structure that's going to help you stay on track with your international business goals - and actually make sense to people in your target countries.

• Localise your content - don't just translate it. Think about cultural nuances, what kind of content will resonate with your audience in each market.

• Optimize for local search engines in countries where Google isn't the top dog - you can't assume that the rules that apply in the US will apply everywhere.

• Make sure your website has got the technical chops to handle multiple languages and fast load times all around the world.

Measuring the Success of International SEO

To see how well your international SEO efforts are working you need to be looking at results for each country and language you're targeting separately. We break down the data to look at key metrics like traffic, keyword rankings and conversion rates in each of the markets we're working in. By drilling down into the numbers like this, you get a clear picture of what works, what doesn't, and where new opportunities exist. And that lets you see the real impact of your marketing investment in each market, and make informed decisions to keep your global efforts on track.