The Difference Between SEO and SEM

You’ve likely heard of SEO and SEM , but maybe you aren’t sure what they are and how they are different. Ozment Media is a company based in the Dallas/Fort Worth area that specializes in SEO and SEM. We help our customers across the U.S. get more website traffic and conversions through our strategies.

So, what is the difference between SEO and SEM? And furthermore, do you need both of these? We say yes!

Here’s what you need to know:

What is SEO?

SEO stands for search engine optimization. This refers to the strategy we use to help your website get on the first page of search results for different keywords. There are many different strategies that we use for SEO including:

• Link building
• Targeting keywords
• Blog writing
• Social media engagement
• On page optimization
• Local search
• Increasing page speeds
• Mobile responsiveness

These are a few of the ways we increase the organic traffic to your site through search engine optimization.

What is SEM?

SEM stands for search engine marketing and is paid ads that get your website at the top of search results. It can also be called pay per click (PPC) marketing, meaning, you only pay when someone clicks your ad.

Why You Need Both of These Strategies

Both of these strategies should be used hand in hand to optimize your efforts. SEO is a long-term strategy to get your website on the top results. SEM allows you to get on the first page faster. You can’t rely solely on ad spend to get on the first page. However, when you use both of these tactics together, you will see great results.

Contact Us Today For SEO and SEM Services

Ozment Media is a company that specializes in online marketing in the Dallas/Fort Worth area. We work with our clients all across the U.S. to increase their website traffic and get more sales. With our SEM and SEO strategies, we can help you get more business.

Get in touch with us now so that we can set you up with a free consultation. Our goal is to come alongside you and help your ideal customers find you. We look forward to working with you.

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