Executive Summary
In the world of professional photography, snapping a great photo is only half the battle—getting found by the right clients is the other. MG Marshall Photography, based in Dallas, Texas, delivered incredible headshots, but barely had a digital footprint. They partnered with Ozment Media for a much-needed digital makeover. Through a new website, fresh content, and local SEO, MG Marshall Photography went from being practically invisible online to leading the Dallas headshot scene. Here’s how we helped them get there.
The Challenge
The Dallas area is packed with talented photographers, but if you don’t show up in search results, it’s like you don’t even exist for potential clients. MG Marshall Photography offered top-tier headshot services, but hardly anyone was finding them online.
- No Online Visibility: They didn’t have a presence in search results, so people searching for headshots in Dallas just weren’t finding them. Leads were scarce.
- Heavy Competition: Dallas-Fort Worth is full of photography studios. Without a unique digital identity or strong rankings, MG Marshall Photography had a hard time breaking through the crowded market.
- Clunky Customer Experience: Without a user-friendly website, showing off their portfolio, giving pricing info, and making it easy for people to book a session was tough. That meant fewer inquiries and lost opportunities.
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The Solution for a Photography
Ozment Media rolled up its sleeves and got to work with a game plan that addressed everything from the ground up. We focused on creating a digital presence that would not only get them noticed but convert visitors into clients.
Website Redesign That Pops
First things first: a new website. We built a site that put MG Marshall’s amazing work front and center. Clean design, eye-catching galleries, and a simple flow so people could easily browse, check out services, and get in touch—from any device, especially mobile.
Smart Content for Real People
Next, we dug into what Dallas professionals were actually searching for. We expanded service pages and created informative content tailored to everyone from actors to executives—covering everything from what to wear for a headshot to why professional photos matter. The goal? Make MG Marshall look like the go-to expert for headshots in Dallas.
Local SEO to Get Noticed
The key to being found? Local SEO. We researched the best keywords—things like “Dallas headshot photographer” and “corporate headshots Dallas”—and built the website around them. We also claimed and spiffed up their Google Business Profile, making sure all the details were right and real client reviews started rolling in.
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From Visibility to Leads: Real Results in Months
The results were nothing short of dramatic. MG Marshall Photography went from nearly invisible online to being one of Dallas’s top choices for headshot photography.
- Crushed Local Rankings: After the revamp, the studio became a familiar sight in local search results. They consistently landed in Google’s “Local Pack” for headshot-related searches.
- More Website Visitors: With all that SEO and eye-catching content, organic traffic shot way up. People looking for headshots in Dallas were finding MG Marshall—without needing to see a paid ad first.
- Steady Stream of Bookings: A slick website and smart calls-to-action meant more visitors turned into inquiries and bookings. From big companies to individuals, new clients were coming straight from their improved online presence.
Conclusion: The Power of a Local-First Digital Strategy
The MG Marshall Photography story proves that even the most talented pros need a digital strategy to match. By teaming up with Ozment Media, they transformed from just another name in Dallas to a recognized leader in headshot photography. In today’s market, being seen online is just as important as taking great photos. Now, they’re doing both—and business is better because of it.
Key Takeaways
- Local SEO Wins for Local Pros: If you want more clients in your city, getting your site in front of local searches is the fastest way to do it.
- Your Website Reflects Your Brand: A beautiful, easy-to-use website sends a clear message: you’re a professional, and your services are worth it.
- Content Builds Connection and Trust: Answering your clients’ questions up front through thoughtful content not only helps you rank—it makes clients more likely to choose you.